Today in Astana, a presentation of the information monitoring system Customer Relationship Management (CRM) of JSC National Company "KAZAKH INVEST" was held. The event was attended by the Deputy Minister for Investment and Development of the RK Yerlan Khairov, heads of national companies, government officials, active and potential investors.

The purpose of the event is to present to the potential users, investors and state executive bodies the CRM information and monitoring system developed by KAZAKH INVEST within the framework of the State Program "Information Kazakhstan 2020" to ensure the effectiveness of implementation and monitoring of investment projects in the Republic of Kazakhstan. 

The CRM information and monitoring system is a single information system for employees of the JSC "NC "KAZAKH INVEST", Kazakh and foreign investors and entrepreneurs, which contains complete, accurate and up-to-date information on investors, investment projects, production sites and information requests from potential investors.

In the welcome speech, the Chairman of the Board of KAZAKH INVEST Maksat Kabashev spoke about the key tasks of the CRM system.

"As we have previously stated, this year we set about creating a system of integrated electronic monitoring of investment projects. Since October 1, the system is already working, so today in this hall we gathered representatives of interested government bodies, potential and active investors, representatives of financial institutions - everyone who will be interested in CRM and for whom it will be useful in their work", M. Kabashev said.

The new CRM system will provide a multilateral data exchange that will effectively manage the process of attracting investments and ensure continuous monitoring of progress. There will be shared access to active projects, reference and marketing materials, and the exchange of information and coordination would be accelerated.

According to the Chairman of the Board, digital technologies play an increasingly important role in the development of the country's economy. The progressive development of the country's digital ecosystem would serve to sustain economic growth and increase the competitiveness of the economy as a whole.

"The launch of the CRM system is the contribution of KAZAKH INVEST to the implementation of the country's digital economy. This system will serve as a tool for automating the workflow," added a speaker.

At the same time, M. Kabashev told about plans for the nearest period. "Next year, KAZAKH INVEST plans to integrate the CRM system with similar systems of state agencies of Kazakhstan in the framework of digitalization," he said.

The possibilities of CRM and the potential for improving the system were presented to the participants of the presentation. Also as part of the event, they were able to test the CRM system and get answers to questions of interest.